This is the new Blog for Mental Health 2013 Badge! Lulu started this amazing campaign last year, and it caught on like wildfire with mental health bloggers everywhere. They proudly took the pledge, spread the word to other bloggers, and displayed the badge prominently on their blogs.
Now here is where we get to the meat of how this amazing (yet simple) campaign works.
First, so you know, this isn’t an award. I want to make that plain, because I know that many bloggers feel that the blogging awards passed along, however well-intentioned, sometimes have a bit of a “chain mail” feel to them. No, this campaign is something else entirely. As introduced by its creator, it goes like this: